Comments on: You’re doing it wrong! http://celebrityscraps.com/2008/12/youre-doing-it-wrong/ Celeb News… Game News… Film News… Web News Sun, 20 May 2012 14:30:54 +0000 http://wordpress.org/?v=2.6.3 By: celebrityscraps http://celebrityscraps.com/2008/12/youre-doing-it-wrong/#comment-459 celebrityscraps Mon, 08 Dec 2008 11:09:59 +0000 http://celebrityscraps.com/?p=207#comment-459 Cheers for your points Rich. You're correct this has nothing to do with celebrities.. this blog's purpose is to examine "anything worthy of entering my head". Back to your point about blog content. I agree that there is nothing wrong with corporate blogging. But it's important that a blog is not about one product unless that is the subject... eg... a crisp fan blog should not exclusivly be about Walkers crisps but about crisps in general. If a blog is specifically about walkers crisps it should be about what the brand is doing and what the community are saying about it. It should also not be a factory of links in every post going back to the brand site. Everything you put in your comment is correct although i think you missed my point.... Cheers for your points Rich.

You’re correct this has nothing to do with celebrities.. this blog’s purpose is to examine “anything worthy of entering my head”.

Back to your point about blog content. I agree that there is nothing wrong with corporate blogging. But it’s important that a blog is not about one product unless that is the subject… eg… a crisp fan blog should not exclusivly be about Walkers crisps but about crisps in general.
If a blog is specifically about walkers crisps it should be about what the brand is doing and what the community are saying about it.
It should also not be a factory of links in every post going back to the brand site.

Everything you put in your comment is correct although i think you missed my point….

]]> By: Richard http://celebrityscraps.com/2008/12/youre-doing-it-wrong/#comment-458 Richard Mon, 08 Dec 2008 10:54:02 +0000 http://celebrityscraps.com/?p=207#comment-458 what's this got to do with celebrities? anyway, from what i'm seeing, there's different levels of blogs evolving, granted the space is predominately consumer based, but there is room for corporate blogging that lets you know directly about what a company / brand and their people are getting up to, the whole 'join the conversation' thing revolves around this, building your 'tribe' and such. having that content centre that shows you're getting involved, understand the space and allows the brand to talk to their consumers, if it's about crisps, then it's about crisps, as long as it's human it doesnt matter. If you were mentioning crisps in 90% of your posts when you title it a celebrity blog, you're right i wouldnt come back, but if it was a blog on crisps and they were my interest, you better talk about them 90% of the time or i'm gone. i think the point is, you talk about your passion and content should be on point, whether you're a consumer, a group of guys or a global organisation. what’s this got to do with celebrities? anyway, from what i’m seeing, there’s different levels of blogs evolving, granted the space is predominately consumer based, but there is room for corporate blogging that lets you know directly about what a company / brand and their people are getting up to, the whole ‘join the conversation’ thing revolves around this, building your ‘tribe’ and such. having that content centre that shows you’re getting involved, understand the space and allows the brand to talk to their consumers, if it’s about crisps, then it’s about crisps, as long as it’s human it doesnt matter. If you were mentioning crisps in 90% of your posts when you title it a celebrity blog, you’re right i wouldnt come back, but if it was a blog on crisps and they were my interest, you better talk about them 90% of the time or i’m gone.

i think the point is, you talk about your passion and content should be on point, whether you’re a consumer, a group of guys or a global organisation.

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